I spent the last four years advocating for responsive design as a scalable strategy to beat consumer’s expectations in a multi-device world. The B2C world shifted dramatically from designing for a screen to designing for users, which put tremendous pressure on B2B businesses to keep pace. My last two years were focused on the B2B space and extending the considerations of RWD to customers that behave differently than a consumer but have the same critical eye.
This presentation details my thought process designing the user experience and services for the B2B customer and what it really takes to beat the curve. I’ll also walk through the implementation of our frontend design system from our pattern library documentation and structure to the build tools and techniques I use to make Magento’s frontend as fast as possible.
Brendan Falkowski helms Gravity Department: a web strategy and design practice for eCommerce in a many-device world. He’s an expert contributor to Magento’s developer advisory board, and 6-time speaker at the Imagine conference.
Gravity Department specializes in responsive design, user experience, and frontend performance. Initiatives for Skinny Ties, Angry Birds, eBay Enterprise, Magento, Gemaire, and Carrier Enterprise have garnered triple digit revenue growth from Brendan’s mobile-first and future-friendly approach.
Away from it all, he rebuilds vintage motorcycles and thinks it’s better in the wind.